WhrzAt is exactly what people need to meet new friends, find the best places to hang out at and share their activities with others. The app is a messenger and a social network app in one with additional functionality of creating and discovering interest hotspots and gatherings. Thus, a user can see an app with color-labeled spots starting with a faded color to the named Hotspot, depending on the amount of check-ins. Location markers contain detailed description of the site, chats, users’ comments, ratings, and the ability to add people as friends. Find hotspots according to your interests, make new friends and have fun!
In the process of the application discussion both the customer and our team members got excited and came up with a great number of wonderful productive ideas, some of which are implemented in this app. Starting with a notion of a chat app, we created a brilliant concept of the social network driven by the people’s interests and sightseeing locations.
The currently discussed monetization method is the implementation of paid hotspots. After being paid, the hotspot would become constant while free spots like, say, a café where the user checked in, will stay for a single day. Other possible methods include selling virtual goods and decorations, displaying media and context adverts, partnership programs and product placements.
Our main goal was to make a unique application, different from competitors and alternative apps on the market. We aimed to show not crowded places but how «hot» they are and worth visiting for users to make them even hotter. The interface design was implemented in turquoise and bright-red colors to accentuate how «hot» the places are. In the end we got well-balanced design that hits the mark.